On my way to a V2Workshop last week, let's just say I was under the bridge somewhere, I found myself stopping on the street to scan this QR code for the new Red Hot Chilli Pepper Album, which to my fascination was in the shape of an asterix (a classic chilli pepper logo) rather than the usual square QR Code. I scanned and was taken to this hot little promo site optimised for mobile viewing, of course.
I've heard it said that you can alter QR Codes up to 30% stylistically and they will still scan, this however must be pushing that 30% to the limit! Movies are also being promoted using codes that don't say much else, the point being, the user will be hard linked to the content on their smart phone, to take the message with them. Content now scanned to the users phone is far more likely to be engaged with at a deeper level and most importantly, shared with others. Read more for QR Code 'Tips'.
What I learnt from my impulse to scan a Branded QR Code, was that your target market, be they potential clients, students or the general public, are probably more likely to Scan, if you put some effort into making your QR Code stand out and let it speak for itself.
Oh yeah, I musn't forget the 'Tip'. To make your own QR Codes use Kaywa, to modify them you may want to use a graphic designer, to make and Track Analytics of their use, use can use bit.ly to track how many scans are taken of your QR Code (see the Info Plus tab).
Finally, my favourite QR app would have to be QRafter for it's easy to use auto Point and Scan function.
Thanks Tom.
Francis
V2Training